The Classroom Opens: “The Business of Publishing” at General Assembly Sep-Oct 2011

Posted by on Sep 19, 2011 in Events | No Comments

While Code Meet Print has demonstrated the value of Community to the contemplation and creation of innovative processes and products across Texts + Tech, we are proud to take our next step in helping leaders across disciplines teach and learn and experiment around the #FutureOfStorytelling.

We are thrilled to announce our first Education Series:

The Business of Publishing, presented by Code Meet Print and General Assembly: a 3-Session Seminar Series

Monday September 26th, Monday October 3rd, and Monday October 10th; 2011; from 8:00 to 9:30PM at General Assembly

In this 3-Session Series, students will be presented with a compelling and concise History of Publishing from Gutenberg to Kindle, review the evolution of creative, consumer, and commerce dynamics (and contemplate their future), and learn first-hand both the pitfalls and best practices of current disruptive Publishing ventures across Literary Fiction, Long Form Journalism, and the fast-growing world of Young Adult Fiction from Publishing and Tech innovators and stalwarts of the Code Meet Print NY Community: Richard Nash, Evan Ratliff and Jefferson Rabb, and Jacob Lewis.

*Code Meet Print NY Members: GET 30% OFF Full 3-Session Series or Single Session Tickets – Use this DISCOUNT CODE*

Session I: From Gutenberg to PageMaker to Kindle and Beyond – Richard Nash, VP of Community and Content of Small Demons, Founder of Cursor, and Publisher of Red Lemonade.

 Richard Nash is VP of Community and Content of Small Demons, Founder of Cursor, and Publisher of Red Lemonade. From 2001-2009 he ran the iconic indie Soft Skull Press, where books he edited and published landed on bestseller lists of the Boston Globe and on Best of the Year lists from The Guardian to the Toronto Globe & Mail to the Los Angeles Times. He edited Lydia Millet’s Love in Infant Monkeys, a 2010 Pulitzer Prize finalist. The Utne Reader named him “One of Fifty Visionaries Changing Your World” and Mashable called him “The #1 Twitter User Changing the Shape of Publishing”.

Session II: Storytelling and its New Toolkit: The Atavist, a Case Study – The Atavist Co-Founders Evan Ratliff and Jefferson Rabb

 Evan Ratliff is the Co-Founder and Editor of The Atavist, a digital publishing house creating bestselling journalism and multimedia nonfiction for mobile devices. His writing also appears in Wired, The New Yorker, National Geographic, Outside, and many other publications. He is a past finalist for the National Magazine Award, and his writing on science, technology, crime, privacy, and terrorism has appeared in numerous anthologies, including “The Best of Technology Writing” 2006 and 2010, “The Best American Magazine Writing 2010,” and “The Best American Nonrequired Writing 2010.”

Jefferson Rabb is the Co-Founder and Creative Director of The Atavist. He is a programmer, Web designer, app developer, and game builder who has been creating innovative Web sites for the publishing world for over a decade. He has created a unique digital presence for best-selling authors Haruki Murakami, Jhumpa Lahiri, Laura Hillenbrand, Joshua Ferris, Gary Shteyngart, and many others. He previously worked on staff at,, The Shooting Gallery, and Mutation Labs.

Session III: Endemic Vs. Systemic Problems in Print and The Potential for Success in Digital – Jacob Lewis, Co-Founder/CEO of Figment

Jacob Lewis is the Co-Founder and CEO of Figment, an online community for teens and young-adults to create, discover, and share new reading and writing. Figment enables its users to read amateur and professional content and create their own unfiltered creative writing to share with their peers on web and mobile networks. Figment provides dozens of publishers with a unique marketing and branding tool and hundreds of schools and libraries with a space for individual classroom instruction, as well as a community of more than 60,000 teens who have produced over 150,000 pieces of writing. Jacob is the former Managing Editor of The New Yorker and of Conde Nast Portfolio.